Lisa specializes in implemention, development and administration of salesforce.com. Another one of her talents is Internet Marketing campaigns and SEO (Search Engine Optimization). She has broad experience in hands-on product reviews and technology pieces for technical publications as well as, competitive analysis pieces and marketing collateral for high-tech firms. She also has 10 years of IT Management experience.

Salesforce.com Implementation

Lisa is an Certifled salesforce.com Consultant with extensive experience with implementation, development and administration since 2001 with over 30 successful implementations to a variety of industries:

Evaluation of business processes	Creation of custom objects and record types
Data cleanup and importing data	Territory Management
Customization of fields, views and page layouts across all objects	Sales Process - opportunities and pipeline
Web to lead/case implementation	Creation of Workflow and assignment rules
Implementation of AppExchange applications	Creation of escalation rules
Self-service & Customer portal implementation	Creation of validation rules
PRM partner portal implementation	Creation of S-Controls
Creation of complex reports and dashboards	Creation of custom formula fields
Campaign implementation	Implement ion of AppExchange applications
Implementation of Cases and Solutions	Translation Workbench
Implementation of Price books and quoting system	Multi Currency
Creation of Mail merge documents and templates	Fluent with the salesforce.com data loader and the Excel Connector
Custom emails including field insertion	General Administration
Mobile/Blackberry Implementation	Training and documentation

 

If you're up and running and need help customizing salesforce.com, writing reports, creating dashboards, creating calculated fields, implementing the web-to-lead option, importing data, training, or just general help, she also provides these services.

Search Engine Optimization

Lisa's motto is "You deserve a page one position that will stick". She has gained all of her clients page one positions in the major search engines. This is done organically without relying on costly adwords.

Proven track record in establishing page one website positions in major search engines for new and existing companies alike. In addition, she has created numerous online marketing programs that have improved site visits by 200%. Statistical reporting is another one of Lisa’s passions. She’ll find out the “who, what’s and why’s” on your site visitors and track the trends. This is done through log files, backend database data and CRM data.

High-Tech Publishing Industry

Over 6 years experience in writing published articles in Internet Business, Internet Computing, PC Week, Interactive Week, Smart Reseller, InfoWorld, NetworkWorld and Computer Currents.

Ziff Davis Labs

Responsible for research and overall product knowledge and market segment for e-commerce, the Internet, networking equipment, peripherals, utilities and software. Extensive hands-on installation and evaluation of products including testbed design and creation of testing methodologies.

Lab Director for Internet Business/Internet Computing
Specializing in e-commerce, networking and Internet technologies -- Responsible for product testing and comparative and stand alone product reviews. Produced monthly technology column.

PC Week Labs
Wrote comparative weekly reviews, lab notes and technical views for all aspects of networking for the NetWeek section of PC WEEK (now eWEEK) as well as feature news stories and reviews for the front of the magazine.

IT Management Experience

Over 10 years experience in IT management. This includes management of support staff, application development, hardware/software implementation, project management, PC repair, network design and installation, data communications, course development and classroom training.

Companies and industries worked for in an IT capacity:

Seiko Instruments USA Inc. - Manufacturing
CF Braun Inc.- Engineering
IRI/ABA, Inc. (a subsidiary of AC Nielsen) - Software Manufacturer
AMEX Systems, Inc. (An Allied Signal Corporation) - Engineering
Computer Sciences Corporation - Professional Services and Systems Integrator
Cap Gemini DASD - Systems Integrator